TARBS World TV At A Glance
In 1999, TARBS restructured its
activities and commenced operation as a multi-cultural subscription television
and radio broadcaster dedicated to serving the unique blend of cultures that
The business strategy of Mike and Regina Boulos has evolved dramatically and their mission is now totally focused on serving a more expansive goal, which is to deliver quality television and radio programming to non-English speaking multicultural audiences around the world, no matter where they live.
This goal aims to fulfil an undeniable need that exists with multicultural people all over the world, to grow and maintain strong linkages with their cultural heritage. Under the umbrella of TARBS World TV, TARBS is now serving this need on a global scale.
TARBS World TV provides TV viewers and radio listeners with a unique and affordable multi-cultural link to the world. Through TARBS World TV, subscribers can watch popular multi-channel television broadcasts and listen to live radio, 24 hours/day, in a language of their own choice. They also have the opportunity to view and listen to a wide range of premium TV channels and radio stations from around the world including an English-language channel package.
To accomplish this:
o TARBS has secured long-term distribution rights for quality television and radio programming relevant to the world’s major multicultural communities, as well as rights to supplementary English programming to provide a more complete experience for its viewers. This in turn aids TARBS in broadening the appeal of its services beyond first generation migrants to second and subsequent generations.
o TARBS has established a global satellite platform and world-class broadcast operations facilities that enable its programming content to be efficiently sourced and distributed anywhere in the world.
o TARBS is continually developing strong ties with multicultural communities and the customers that it serves, so that it can continually improve and expand the quality and range of its services to various multicultural markets, worldwide.
TARBS’ programming relationships and long-term marketing and distribution rights now extend across government broadcasters in 30 non-English speaking countries around the world. These relationships and arrangements also encompass key private broadcasters in those countries.
TARBS World TV now has
TARBS World TV aims to grow its global customer base to more than two million subscribers over the next five years.
TARBS World TV’s programming content is sourced and distributed globally through a digital satellite platform that is the largest of its kind in the world for distribution of multicultural programming content.
The TARBS Global Network collectively comprises the following key elements:
BROADCAST OPERATIONS CENTRE (BOC)
Broadcast Operations Centre in
o Video and audio Production and Post-Production Facilities, as well as graphics design and editing suites.
o A Program Playout Facility for program channels that are compiled offline from tape-based content.
o A Master Control Room for global network control and monitoring, program playout monitoring and broadcast operations.
o An Encryption Management Facility for encrypting TARBS’ satellite transmissions and for managing individual subscriber entitlements in real-time, on a global scale.
o A Subscriber Management System based on leading edge PeopleSoft CRM applications, for managing the delivery of TARBS World Television services in real-time to its global customer base.
Multilingual Call Centre, to support
the provision of services to TARBS’ Australian customers. TARBS intends to
establish a further multi-lingual call centre in
Six C Band
transponders on three satellites that provide the Primary TARBS Contribution
Feeds for the delivery of TARBS World TV content from around the world into
PAS10 (two 27 MHz C Band transponders) and Thaicom 3 (three 36 MHz C Band transponders) facilitate the transmission
of content from
PAS2 (one 54 MHz C Band transponder) facilitate transmission of
content from the
o These satellites also act as Primary TARBS Distribution Feeds for the international TVRO market.
o Additionally, TARBS utilises C Band capacity on the Filipino Mabuhay satellite for distribution in Asia Pacific.
Nine Ku Band transponders on two satellites that deliver direct-to-home broadcast services:
o PAS8 (five 36 MHz Ku Band transponders) serves the Australian market.
Galaxy XR (initially four 36 MHz Ku Band transponders) serves the
Four satellite teleport centres that provide uplinks and downlinks into the various TARBS satellites, and other satellites that interconnect with the TARBS Global Network:
o Sydney Teleport Centre – this teleport receives contribution feeds from PAS10, Thaicom 3 and PAS2, and uplinks DTH services to PAS8; PAS8 DTH services are also simultaneously delivered to Napa Valley, where selected services are processed and uplinked for distribution to the US market.
o Napa Valley Teleport Centre – this teleport receives contribution feeds from Australia and various North American satellites, and uplinks DTH services to Galaxy XR for the US market; the teleport also uplinks certain multilingual programming content sourced from North and South American satellites into contribution feeds to TARBS’ Sydney teleport.
TARBS is also developing and implementing digital video server technology in several of its teleports, as well as digital advertising insert capabilities and digital rights management software to support flexible local content and advertising insertion in services it supplies within each of its DTH markets.
CLICK HERE TO VIEW THE CURRENT AUSTRALIAN CHANNEL LISTING (as at April 2003)
During the past year, TARBS has focused on growing its foreign language television and radio channel line-up and in April 2002 expanded its Australian direct-to-home services to 65 channels, delivered 24 hours/day, from 30 different countries around the world.
This programming line-up includes provision for close to 60 foreign language channels and a supplementary package of six English channels (comprising news, sport, children’s and general entertainment programming). An additional five channels of premium-tiered services will include a Pay Per View channel, the Nightmoves adult channel and a premium multi-channel TARBS Movie package.
TARBS’ Australian multicultural service extends across 20 different non-English speaking language groups, segmented into four major linguistic markets as follows:
o Mediterranean Greek, Spanish, Portuguese, Italian, French and Maltese
o Middle Eastern Arabic (Egyptian, Lebanese, Syrian), Turkish, Iranian, Armenian
o Asian Chinese (Cantonese, Mandarin), Filipino, Indian, Korean, Thai, Vietnamese
o European Balkan Region (Serbian, Croatian and Macedonian), Russian, Polish, German
US DTH Services
International Marketing & Distribution
Up-to-date information on the company and its service offerings is available on the TARBS website ().
TARBS World TV Australia Pty Limited (TARBS)
Pyrmont NSW 2009 Fax: +61 2 9776 2320